Your new website brief0 of 50 questions
Slovensky

Your new website brief

Tell us about you and your website

Your answers help us write the copy, plan the page structure and find the right tone. You don’t have to fill in everything at once or perfectly. Only your contact details are required. Where you’re unsure, jot down a few words or leave it blank and we’ll go through it together.

About 20–30 minutesYour draft is saved in this browserClick Send at the end
1

Basic details

Who you are and how to reach you. These details also go into the footer, the Contact page and the legal information on the site.

E.g. “A family bakery in Bristol baking sourdough bread and supplying local cafés.”
Exactly as they appear in the official register.
If they differ from the ones above, write them here. If customers don’t visit your address, we’ll show the city only.
Where do you operate?
Add the address, who manages them, and what works or doesn’t work on the current site.
2

About you

Visitors decide based on trust. Here we need the facts that build it: your story, experience and numbers.

A few sentences in your own words is fine. We’ll turn it into the About page.
Your background, education, where you worked before and what you know best.
Licences, certifications, awards, trade associations or partnerships. Please use the exact names.
Do you work alone, with a team or with outside partners? Should people appear on the site with their names and photos?
E.g. years in business, number of customers or projects, ratings, reach. Rough figures are fine.
3

Services and products

The most important part. Tell us what you offer, then describe the key items in more detail below.

What do you offer?
Bullet points are fine. If you group them into categories, show that.
We’ll feature these at the top of the homepage.
Who it is for, what exactly the customer gets, how it works and how long it usually takes.
Same as above.
From first contact to handover, e.g. consultation, quote, order, delivery, support. We’ll turn it into a How it works section.
How do you price your services or products?
Should prices be on the site?
4

Clients and track record

Real customers and results are more convincing than any copy.

Who are your customers?
Give the name and what you did for them. Only list clients who have agreed to be named. Let us know if you have their logos.
What was needed, what you did and what the result was. E.g. “Café X: new interior, 30% more guests within six months.” Note if you have photos.
Do you have reviews or testimonials?
If not, we’ll draft a short request you can send to your customers.
5

Who reads the site and why they pick you

This shapes both the structure and the language of the copy.

Describe one real example: who they are, their situation, what they are looking for. If the person who decides is not the one who contacts you, say so.
In their own words if possible. E.g. “we don’t have time for this”, “we’re afraid of getting it wrong”, “we need it by the end of the month”.
What makes you different from the competition?
Paste the links with a short note.
6

What the site should do

Goals and features that decide which pages the site will have.

Main goal of the site
What should a visitor do on the site?
Which sections do you want on the site?
Do you need any of these features?
Will you be able to add new content regularly (blog, news)?
Which languages should the site be in?
7

Look and tone

How the site should feel and what you already have for it.

How should the site speak?
E.g. reliability, calm, expertise, warmth, speed.
Do you have a logo and visual identity?
Photos and video
A link and one sentence on what exactly you like.
8

Practical matters

Deadlines, site management and materials.

Who will write the copy?
E.g. an opening, a campaign, a trade fair, the start of a season.
Who will update the site after launch?
E.g. Instagram, Facebook, LinkedIn, Google Business Profile. Paste the links.
Optional. It helps us suggest the right scope.

Done? Send us your answers

We get your answers as soon as you send them. You can send again later, for example after adding something. We always keep the latest version.

A quick check that you’re not a robot.
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